April Wilson

Two decades in healthcare revenue cycle, and a bookshelf to show for it.

She has seen the revenue cycle from every side. Vendor, operator, and patient-facing — technology, analytics, product leadership, and go-to-market strategy. That range matters, because most revenue cycle advice comes from people who have only ever occupied one of those seats and don't know what the others can see.

She writes the books other people cite. RCM 2030: Strategy and Survival for Revenue Cycle Leaders, its companion guides on revenue cycle operations and workforce modernization, and Your Hospital Bill Survival Guide — the last of which is written for patients, which tells you something about how she thinks about the work.

That workforce guide is why she's here. A revenue cycle strategist who writes about workforce modernization has arrived, independently, at the argument this firm is built on: the people problem and the money problem are one operation measured twice. At Nero and Associates, Inc., she leads data and analytics — what gets measured, how it's trusted, and what the numbers actually license us to claim.